Modern medicine continues to make great advances with new drugs and new treatments. These developments however are increasingly focused on severe conditions and rare diseases, while treatments for everyday ailments and bothersome symptoms have not seen much improvement in recent years. Arguably pharmaceutical development and advancement is moving away from everyday drugs. However, at infirst Healthcare, we believe that there are effective solutions to common ailments hidden in known medicines and we strive to unlock those secrets. Our developments aim to build on the trust and safety of well-known drugs and develop formulations which result in a genuinely perceived difference in performance. The ultimate goal is improved and highly effective health management, involving patients, the family practitioner and the pharmacist.
We believe in early intervention
Whether for a patient's quality of life, or simply for the ability to carry on with daily tasks and chores, or for the containment of public health budgets, we believe that everyday ailments and diseases need to be stopped in their tracks early on. Such early intervention must include easily accessible, safe and effective tools and remedies for self-medication, for pharmacist consultation and for the daily needs of General Practitioners (G.P.'s)
We believe in addressing unmet needs
Contrary to common belief, the landscape for early drug intervention, whether at GP level or for self-medication, shows many unmet or poorly met needs. It is widely recognised that there is an increasing need for new medicines to treat serious conditions including an urgent need for new antibiotics. What is less often reported is the need for improved effective treatments for many other conditions which can cause great suffering and discomfort e.g. Cough & Cold, Pain management, Urinary and Gastro-intestinal conditions, as well as Fatigue and Sleep Disturbance to name a few.
We believe in known drugs - made better
infirst Healthcare is focused on addressing such unmet need areas for early intervention - these can be with over-the-counter products (OTC) or prescribable and reimbursable OTC drugs (OTx) or primary care prescription drugs (Rx).
latent benefits & desirable qualities revealed over time
identify & improve
through detailed understanding of the body of evidence and knowledge, small but meaningful reformulations can be made
known drugs - made better
infirst Healthcare has developed unique expertise in improving the formulation of known drugs to increase their effectiveness. We believe that many solutions don't require new products to be developed from scratch. The world's best known drugs have been used for decades by many millions of patients and their safety and side-effect profiles are extremely well known and understood. With time and extended use, many of these drugs have demonstrated latent and desirable benefits and qualities. These can be brought to the surface and into greater effect without changing the mode of action, the dose or the regime. With detailed understanding of the body of evidence and knowledge of these drugs, small but meaningful reformulations can be made to provide noticeable patient benefits. infirst Healthcare emphatically believe that there is every reason that continuous improvements should result in more effective everyday drugs. This is the goal and the passion of the infirst Healthcare team. This is what we have captured through ‘known drugs – made better’ and it is this which defines our mission and quest.
In a survey 54% of the respondents felt unsatisfied with the current pain treatment they are receiving from their GP or healthcare professional.